2011, Flow, Social Media and Strategy

How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

APRIL 3, 2024

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. This is one thing that has never changed.

Marketing

Marketing Social Media Boutique Management

Game on: Benefit enters the world of Twitch

Inside Retail

JUNE 27, 2021

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In 2011, YouTube started offering live streaming, and that same year Twitch launched, becoming a live streaming destination for esports and gaming. And girls engage 10 percent more often with social media than boys.

Social Media

Social Media Engagement Advertising Flow

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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Game on: Benefit enters the world of Twitch

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