Is now the time to go direct to consumer?
Inside Retail
APRIL 7, 2022
Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. Remember it’s your reputation on the line more than theirs, so you can’t fob it off. Start with a curated range – you can always scale up via your own dedicated site later. DTC darlings. ” In the US, eyewear brand Warby Parker is a DTC darling.
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