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Is now the time to go direct to consumer?

Inside Retail

Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. Remember it’s your reputation on the line more than theirs, so you can’t fob it off. Start with a curated range – you can always scale up via your own dedicated site later. DTC darlings. ” In the US, eyewear brand Warby Parker is a DTC darling.

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Here’s why SA-based Sportitude won store design concept of the year

Inside Retail

Here, CEO Roumen Staykov and general manager Josh Willoughby discuss how the brand began, its expansion plans and how it’s become part of the Adelaide running community. In May 2011, we launched what was then called the SlashSportand month by month, it started to grow. Inside Retail : What’s the story behind Sportitude?

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