Remove 2011 Remove Consumer Remove Marketing Remove Planning
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

There are also plans to introduce investor perks such as free shipping and discounted pricing on beer. The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. The website itself is such a big channel for us.

Consumer 231
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

Fashion 162
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A day in the life of Rebecca Vallance-Gasan: “I am hyper-organised”

Inside Retail

The plan is to reach 20 stores globally within the next few years, with a focus on strategic growth across both the direct-to-consumer business and international wholesale. I launched and established Rebecca Vallance in London in 2011, before returning home to Sydney to continue our expansion. How has it evolved since then?

Hobbies 147
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From Tumi to Birkenstock, here are six cool new stores in Asia

Inside Retail

From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to Tumi’s brand DNA.” It is also an important step to expand the Asia-Pacific market segment,” said Barbara Boccara and Sharon Krief, co-founders of BA&SH.

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Here’s why Lego is the world’s most reputable brand

Inside Retail

“Lego is inherently engaging, and through a constant stream of product innovation and by opening up immersive physical stores they’ve elevated the brand experience to a story that consumers want to be part of, and share with others — to quite literally, remark upon,” he said. Lego’s sustainability efforts.

Consumer 231
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Seeing the world through coffee: How % Arabica founder built a global brand

Inside Retail

Perhaps that is in part because native Japanese founder and creative director Kenneth Shoji launched the brand in Hong Kong, where he relocated after his Fukushima Prefecture home was destroyed by the Tohoku Earthquake in 2011. The birth of % Arabica was almost accidental. He told Inside Retail he prefers ‘iconic’ locations. .

Location 130