Inside Retail

OCTOBER 9, 2023

Despite some unsuccessful forays beyond the borders of Australia and New Zealand by some retailers, there is increasing optimism about global expansion. With that in mind, Country Road and Peter Alexander may have been better off focusing on Asian markets than the US in their previous international expansion.

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Expansion Social Media Marketing Management 264

Inside Retail

OCTOBER 24, 2023

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

AUGUST 9, 2023

This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. She said that Florasis has sold products to customers from over 100 countries and that the brand’s overseas social media profiles had amassed more than 2 million followers.

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Social Media Marketing Consumer Artistic 130

Inside Retail

NOVEMBER 6, 2023

Into The Gloss was launched in 2010 and would serve as the inspiration for the similar-sounding beauty brand that Weiss would launch just four years later. According to Addison Cain, beauty strategy and innovation manager at Spate, a consumer behavior and trend analysis company, Glossier has seen a boom in business since launching at Sephora.

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Inside Retail

FEBRUARY 6, 2022

Here, we chat with global performance director Kim Zorn about Princess Polly’s international expansion, how it stands out in a sea of DTC brands and the launch of its diversity and inclusion council. Kim Zorn: Princess Polly’s story started around 2010 from a beachside apartment on Australia’s Gold Coast. That’s difficult.

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Social Media Fashion Strategy Expansion 130

Inside Retail

MAY 18, 2023

FashionValet was born in November 2010, an online platform selling apparel from various local designers. Hiring a team – execution eats strategy for breakfast, so even If you have the most ambitious vision, you really depend on a team to execute it well. A lot of my time is on social media as well, so even this has to be scheduled.

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