What’s the Guochao trend and what does it mean for global brands in China?
Inside Retail
AUGUST 9, 2023
Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010.
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