2010 Concept Design Strategy 
Inside Retail
DECEMBER 19, 2022
Most are at pains to differentiate their projects from that so-20 th century concept where people came to buy stuff and occasionally plonked themselves down in a food court to refuel. Aeon’s ASEAN strategy. Hardly any company in Asia that opens a new mall wants to call it a mall or a shopping centre anymore.
Design Wanted
OCTOBER 7, 2021
Raffaella Mangiarotti talks us through her illustrious design career building on the history and identities of Italian brands. A chair, a table, even the store interior for a refrigerator brand—Italian designer Raffaella Mangiarotti always finds a way to convey her unique sense of style. I’ve always questioned everything.”.
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VMS
JANUARY 24, 2022
From 2014 to 2017, he was president of IKEA Concept, where he led the development of the Brand Concept and its implementation in retail stores worldwide. From 2010 to 2014, he was President of IKEA South East Europe, the group’s largest market. From 2004 to 2010, he was CEO & Country Manager of Ikea Italia.
VMS
JANUARY 24, 2022
From 2014 to 2017, he was president of IKEA Concept, where he led the development of the Brand Concept and its implementation in retail stores worldwide. From 2010 to 2014, he was President of IKEA South East Europe, the group’s largest market. From 2004 to 2010, he was CEO & Country Manager of Ikea Italia.
All Work
AUGUST 8, 2022
This article was written by Ryan Anderson and was originally published on Work Design Magazine. While we might be tempted to say, “this is the rise of the hybrid era of workplace” we should remember that hybrid strategies are a response to other fundamental changes in work, not the root of them. Image courtesy of MillerKnoll.
Inside Retail
AUGUST 9, 2023
This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Certain Western brands in China simply use Guochao as an excuse for their failure to localise,” said Harriet Sheffer, the APAC marketing and strategy director for Outform.
Contra
APRIL 11, 2023
The term is coined from the word “guerrilla”, which refers to the strategy used by small, agile, and mobile forces to take their larger, better-equipped opponents by surprise. The concept was introduced by Jay Conrad Levinson in his book “Guerrilla Marketing.”
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