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“A perfect storm”: How mochi ice cream brand Little Moons blew up on TikTok

Inside Retail

Inside Retail: Firstly, can you tell me a bit about the concept of Little Moons? Howard Wong: I co-founded Little Moons in 2010 with my sister, Vivien. And finally, we already had an active TikTok where we were making videos, engaging with users and getting used to fanning the flames of emerging trends. HW: Yes, increasingly so.

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#MilanDesignWeek – From 5 to 12 September 2021 BASE presents “We Will Design”

Design Wanted

The designs will venture into a range of areas on various scales – from the microworld of a bedroom studio to the collective sphere of the neighbourhood – embracing an anthropological concept of design with the power to conceive new visions of cohabitation and joint construction, underpinned by the principles of sustainability.

Design 52
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BASE presents “We Will Design” at Design Week 2021

Design Wanted

The designs will venture into a range of areas on various scales–from the microworld of a bedroom studio to the collective sphere of the neighborhood–embracing an anthropological concept of design with the power to conceive new visions of cohabitation and joint construction, underpinned by the principles of sustainability.

Design 52