“A perfect storm”: How mochi ice cream brand Little Moons blew up on TikTok
Inside Retail
NOVEMBER 15, 2022
Inside Retail: Firstly, can you tell me a bit about the concept of Little Moons? Howard Wong: I co-founded Little Moons in 2010 with my sister, Vivien. And finally, we already had an active TikTok where we were making videos, engaging with users and getting used to fanning the flames of emerging trends. HW: Yes, increasingly so.
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