2010, Artistic, Expansion and Social Media

Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

OCTOBER 24, 2023

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Target Market Social Media Fashion Tailored

What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

AUGUST 9, 2023

This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. She said that Florasis has sold products to customers from over 100 countries and that the brand’s overseas social media profiles had amassed more than 2 million followers.

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Social Media Marketing Consumer Artistic

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

What’s the Guochao trend and what does it mean for global brands in China?

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