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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

McKenny joined The Lego Group in 2009 and has been responsible for the development and execution of some of the brand’s biggest campaigns in the region. In 2021, she was promoted to brand director for Australia and New Zealand where she was the lead architect in the redesign of the Lego portfolio differentiation strategy.

Marketing 261
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Richard Carucci, a VF board member since 2009 and interim chair during the organisation’s recent leadership change, has been named chair. Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017.

Strategy 241
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Why Bunnings opened its doors to 20 of the world’s best DIY companies

Inside Retail

“It was a privilege to host some of the world’s best DIY retailers this week and collaborate with such a high calibre of home improvement leaders,” Mike Schneider, Bunnings managing director, told Inside Retail.

Strategy 130
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

After Lew’s Premier Investments acquired the Just Group, and with it Peter Alexander, he shut down the US stores in 2009, saying it “reflects the board’s commitment to take the decisions that are necessary to maximise returns for shareholders”. The post Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Expansion 243
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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

The Growth Activist managing director Rosanna Iacono – who previously worked in leadership roles at Nike – believes that the NTC content has a target audience of older millennials and Gen X, who use streaming services more than their younger counterparts. This is already happening,” she said. “In

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging. In terms of the M.J.

Tailored 260
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Gucci’s new challenge: reigniting heat while boosting timeless appeal

Inside Retail

But analysts say De Sarno will also have to generate buzz with hot new styles – a strategy that has traditionally served the brand well, compared to the path taken by some rivals that focus more strongly on signature classics, especially handbags. Kering declined to comment on its strategy for the brand.

Fashion 130