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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Expansion 243
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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.

Expansion 130
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A shift in attitude: How Lekker Bikes is normalising e-bikes in Australia

Inside Retail

Back in 2009, industrial designer Meindert Wolfraad identified a gap in the market for practical, comfortable and stylish commuter bikes that would enable Sydney-siders to get around, similar to what he saw growing up in the Netherlands. Meindert Wolfraad: Lekker Bikes started back in 2009, in Sydney.

Space 243
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No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Inside Retail

Started by Alibaba in 2009, 11.11 Speaking at VMLY&R Commerce’s Doubling down on double 11 in APAC webinar, Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchases and the threat of festival fatigue. When you buy during a festival, you plan for it.

Marketing 130
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A Fashionable Little Island

VMS

And though many retail stores are designed with an understanding of urban planning (move people and move money), it’s the large metropolis that can learn from retail’s relentless metamorphosis from one decade to the next. After years of neglect, a spark was ignited in the area with the 2009 opening of The High Line.

Fashion 98
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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

From the early challenges of breaking into a highly competitive market to the strategies that have helped Vestiaire Collective thrive amidst a global pandemic, Moizant shares insights for aspiring entrepreneurs and industry leaders alike. IR: What advice would you give someone who wants to get into your line of work?

Fashion 130
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More recessions lessons from Greenlit Brands, Camilla, Super Retail

Inside Retail

Some of your variable expenses like marketing come under scrutiny. One of the concerns analysts have about the current market is that some retail brands are getting over-inventoried, or overstocked. We spoke with customers, watched them shop and planned accordingly. Of course, we also had a very stringent focus on expenses.