Inside Retail

MAY 1, 2024

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

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Contrast Strategy Marketing Consumer 251

Inside Retail

FEBRUARY 1, 2024

Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. For Australia, our strategy is pretty simple. billion in 2023 to US$69.25

Department Stores 130

Department Stores Boutique Strategy Marketing 130

Inside Retail

SEPTEMBER 13, 2023

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? But I can’t remember it being too challenging.

Tailored 260

Tailored Fashion Space Strategy 260

Inside Retail

SEPTEMBER 21, 2022

Born of a collaboration in 2009 between Marc Chaya and perfumer Francis Kurkdjian, Maison Francis Kurkdjian has become a major player in the luxe fragrance industry, and is sold across more than 700 locations worldwide. For us, marketing had to be at the service of creative ideas and to act only as an amplifier.

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Boutique Fashion Art Strategy 130