2009 Contrast Design Marketing 
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. We also knew having a presence in Canberra, we couldn’t achieve that ourselves because the market is just a little bit too small to justify a Lekker store and these guys are great.”
Inside Retail
SEPTEMBER 13, 2023
Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? How is it performing now?
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Inside Retail
FEBRUARY 1, 2024
Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. billion in 2023 to US$69.25 We saw a lot of brands, stop producing and stop investing.
Inside Retail
JANUARY 25, 2024
After launching in 2009, it was acquired by Nordstrom for US$350 million in 2014, before shutting down in 2022. Closer to home, the Melbourne-based business StyleLab once operated on a similar principle, but it was forced to reinvent itself as a designer dress rental business through the online marketplace The Volte.
Inside Retail
SEPTEMBER 21, 2022
Born of a collaboration in 2009 between Marc Chaya and perfumer Francis Kurkdjian, Maison Francis Kurkdjian has become a major player in the luxe fragrance industry, and is sold across more than 700 locations worldwide. For us, marketing had to be at the service of creative ideas and to act only as an amplifier.
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