“Different journeys”: An inside look at Replay Jeans and Superdry
Inside Retail
APRIL 30, 2023
It’s been in the market since 2008, and is well established. On a global level, the brand’s marketing strategy is tied to its collaborations with teams, individuals, and sports events. Replay is very active in the sports space, which is how they position their brand. I’ll start with Superdry. AD : Absolutely. IR: On to Superdry.
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