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From Pop-Up Stores to Seamless Experiences

Retail Focus

From Pop-Up Stores to Seamless Experiences The economic recession of 2008 shifted attention towards alternative retailing formats like pop-up stores. They achieve this by offering a “seamless experience” that seamlessly integrates various forms of technology and channels that are deemed relevant to their target audience.

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Norm Architects fashions industrial yet warm interiors for Notabene flagship in Copenhagen

Dezeen

A harmonious mix of concrete, oakwood and aluminium features in this Copenhagen shoe store , which has been designed by Danish studio Norm Architects. Natural light pours in from expansive windows that are screened by sheer white curtains. Norm Architects was founded in 2008 by Jonas Bjerre-Poulsen and Kasper Rønn Von Lotzbeck.

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