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From Pop-Up Stores to Seamless Experiences

Retail Focus

From Pop-Up Stores to Seamless Experiences The economic recession of 2008 shifted attention towards alternative retailing formats like pop-up stores. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events. Ghalia BOUSTANI.

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Looking Forward

Design Middleeast

Their holistic approach engages architects, urban planners, and engineers in concert to develop comprehensive solutions. Since 2008, we have been actively engaged in master planning and urban design projects in the Middle East, particularly in the UAE and Saudi Arabia, and the company is expecting continuous demand in the coming years.