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Plantea Estudio designs intentionally unfinished Veja store "to look like we didn't do anything"

Dezeen

The floor was coated uniformly with cement mortar, creating a continuous surface throughout the interior while providing a contrast with the chunky cobblestones laid in the entrance hall. The main collection is displayed on these steel shelves, illuminated by a light that's brighter than the general light in the store," the studio said.

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Visionnaire blurs the lines between art and design

Design Wanted

Form follows function ” goes the old saying, a design directive prioritising an object’s use before any unnecessary decoration. The collection can be experienced at its showroom in Milan’s Piazza Cavour, a former cinema which the brand renovated as its flagship in 2008. Who said furniture isn’t art?

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