Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Inside Retail

APRIL 2, 2024

Suiting was once reserved for men’s formal attire and workwear but now the fashion industry is following consumer trends and doubling down on business casual. This corporate aesthetic that is bleeding into consumers’ everyday wear signals more than just a style fad.

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Inside Retail

JULY 24, 2024

The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”. We hope to empower and better engage customers throughout their retail journey instead of just offering a one-way service,” he added.

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Inside Retail

MARCH 19, 2024

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. We’re on a downward spiral, from fast fashion to ultra-fast fashion. Cheap clothing at what cost?

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Fashion Social Media Consumer Marketing 246

Inside Retail

AUGUST 20, 2024

With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. The trial is pretty small, it’s four stores, it’s about 140 SKUs, and it’s in the pet accessory category.

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Social Media Marketing Department Stores Strategy 147

Inside Retail

JUNE 8, 2021

Tyson’s court filings allege Culture Kings’ use of his likeness demonstrates that the retailer engaged in misleading and deceptive conduct under Australian Consumer Law, and made false and misleading representations. Culture King’s owners, Simon and Tah-nee Beard, opened their first store on the Gold Coast in 2008.

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Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices.

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Social Media Fashion Marketing Strategy 242