Can anything take the Shein of China’s e-commerce titan?
Inside Retail
MARCH 31, 2022
When the Nanjing-based company was established, in 2008, it was labelled a discount brand, selling ultra-cheap, of-the-moment fashion. Product developers at the company study the website’s consumer patterns to detect emerging trends quickly and leverage its network of factories to begin producing the products.
Let's personalize your content