From Texas to Tmall: Cult US sunscreen brand Supergoop revs up in Asia
Inside Retail
NOVEMBER 3, 2021
We spoke to Supergoop general manager of APAC, Natalia Obolensky, about reaching customers in Asia and the opportunities for growth in this part of the world. She founded it in 2007 off the back of a close friend of hers getting diagnosed with skin cancer. Inside Retail : Can you tell me about the Supergoop brand? It’s bright yellow.
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