From Texas to Tmall: Cult US sunscreen brand Supergoop revs up in Asia
Inside Retail
NOVEMBER 3, 2021
She founded it in 2007 off the back of a close friend of hers getting diagnosed with skin cancer. She said she would take a much smaller space but all-year-round, rather than a big flash that positioned [Supergoop] as something that people should wear in the summer to go to the beach. The brand is very much about positivity.
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