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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Nike, the biggest sports brands in the world, has been losing its market share to local Chinese competitors, Li Ning and Anta, due to the Guochao trend.

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From a cartoon mouse to a global giant: how Walt Disney conquered the world

Inside Retail

Disney has influenced countless other animation studios and artists. The clip of Mickey holding the ship’s wheel and whistling became the company’s logo in 2007, reminding audiences of Steamboat’s enduring importance. As Disney turns 100, with a market capitalisation today of more than US$150 billion, that’s some dream come true.

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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

At the time, I was a partner in business advisory at EY and was exploring a path for a more creative and entrepreneurial career, so naturally we started working together and I started supporting him on his strategy and some creative and business ventures during my time off. Our vision was to put creativity at the center of everything.

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