How Maison Francis Kurkdjian built a brand around the Picasso of fragrance
Inside Retail
SEPTEMBER 21, 2022
This was very new, as the perfume industry was mainly marketing driven and creation was just a component at the service of a marketing-led story. For us, marketing had to be at the service of creative ideas and to act only as an amplifier. Our vision was to put creativity at the center of everything.
Let's personalize your content