Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention
Inside Retail
MAY 29, 2024
In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids. The corporation also closed underperforming stores and redesigned its remaining stores, which featured dark wood paneling and dim lighting, to be smaller, more intimate, and brightly lit. ” What does this indicate about the future of the brand?
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