From a cartoon mouse to a global giant: how Walt Disney conquered the world
Inside Retail
OCTOBER 17, 2023
Walt Disney was an innovator in terms of space, colour and movement. A famous diagram , sketched by Walt himself in 1957, foreshadowed the direction Disney would ultimately take: a huge business empire of synergies, merchandising and cross-promotion. They created a new character: a mouse, with large ears.
Let's personalize your content