From a cartoon mouse to a global giant: how Walt Disney conquered the world
Inside Retail
OCTOBER 17, 2023
Just how did Disney manage to do it? A famous diagram , sketched by Walt himself in 1957, foreshadowed the direction Disney would ultimately take: a huge business empire of synergies, merchandising and cross-promotion. Buyouts and a cultural behemoth In 2006 Disney bought Pixar, in 2009 it bought Marvel and in 2012 it bought Lucasfilm.
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