How international gaming giant Razer designs stores for gamers, by gamers
Inside Retail
JUNE 27, 2022
Founded in San Diego in 1998, before being purchased by current chief executive and creative director Min-Liang Tan in 2005, the business has made a name for itself through its gaming laptops, accessories, software, and signature ‘black box’ store design. Bringing gaming to fashion”. billion by 2027. And the collaborations go both ways.
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