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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

For the uninitiated, Sands Retail is the leasing and retail asset management platform of Las Vegas Sands Corporation, which is responsible for properties across all LVSC-owned malls in Macau, Singapore and future international developments. The market has moved a lot since I started back in 2005. The story so far.

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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

IR: Did you have much experience/support around you when you launched Nookie in 2005? Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe. Family support was crucial to getting started.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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25 Trade Show Marketing Ideas and Tactics

Trade Show Booth Companies - Trade Group

Schedule social media posts to build expectations for the show. Utilizing a proper Customer Relationship Management (CRM) system to manage all the data you collect at the show. Collaborate with an exhibit house/trade show company that offers Event Management Services (EMP). Get on attendees pre-show agenda by….

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

For example, research what percentage of your audience is attending the show, and then contact them through email and social media to let them know you’re going to be there. Social Media. Therefore, telling people about your existence begins on your social media accounts and email campaigns.

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How To Convince Your Boss To Return To Live Events in Light of COVID-19

Trade Group

As live event bans ease and vaccinations become widespread, some event marketers may face resistance from management about returning to live events. If you hope to exhibit in the meantime, you’ll need to convince management that it’s worth investing in events with fewer attendees. Here’s how to make your case. Start planning now.

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A Beginner’s Guide to Social Media Marketing for Trade Shows

Trade Show Booth Companies - Trade Group

Social media (SM) and live events are a match made in marketing heaven. Proving ROI has always been one of the greatest challenges for trade show managers. Choose your social media platform. And also, refer to the information in the “choose your social media platform” for the best publishing times.