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What to know about Woolworths’ appointment of its first female CEO in 100 years

Inside Retail

The appointment of Amanda Bardwell as Woolworths Group’s next managing director and CEO, effective September 1, marks a historic moment for the parent company of Woolworths Supermarkets and Big W, which reported nearly $65 billion in sales last financial year. She took on her most recent role, as the managing director of WooliesX, in 2017.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay is the VP of communications and public affairs for sustainability at Foodpanda for the APAC region.

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A Beginner’s Guide to Social Media Marketing for Trade Shows

Trade Show Booth Companies - Trade Group

Social media (SM) and live events are a match made in marketing heaven. Blame Cupid if you’d like, but there really is nothing like a solid SM presence to buffer your trade show marketing program. Proving ROI has always been one of the greatest challenges for trade show managers. This is not your only marketing campaign.

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Top 12 Food & Beverage Trade Shows in North America

Trade Group

Deemed an “essential business,” these businesses remained open but had to manage increased health and safety regulations for employees and customers, a sudden uptick in online shopping and demand for curbside and home delivery, and volatile supply chains (which also impacted bars, restaurants, and hotels). million in 2021. million by 2025.

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6 Critical Trade Show Mistakes to Avoid

Trade Group

As live events return, it’s time to dust the cobwebs off your marketing material and get back to the trade show circuit. It may also reveal additional helpful insights, like subtle industry trends, to help you focus your marketing efforts. AVOID not using every available opportunity to promote your presence at the show.

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How Your Startup Can Benefit from Tradeshows

Trade Group

How does attending a tradeshow market your product? Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. While the marketing methods above are tough, businesses and even startups manage to make them work.

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Preparing for Your New Custom Exhibit

Trade Show Booth Companies - Trade Group

After all, an exhibit that promotes the wrong merchandise is not especially useful. The new display has needs, and now is the time to define them, such as: Overall mission Functionally Demonstration capabilities Brand identity Marketing requirements Budget boundaries. Give us a call at 800-343-2005 or contact us here.

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