Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

NOVEMBER 30, 2023

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay is the VP of communications and public affairs for sustainability at Foodpanda for the APAC region.

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Trade Group

NOVEMBER 24, 2021

What insights into key marketing and natural products trends can we learn from NPE East that will help prepare for NPE West’s return to in-person? According to Business Wire projections, the “Global natural and organic personal care product market size will grow by almost USD 8.33 The question is this. How Did NPE East Do It? “An

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Inside Retail

AUGUST 16, 2021

A demand for counterfeit goods was thus sparked, fuelling a boom for local manufacturers and leading China to become the top global market for the production and sale of fake goods. These brands, often unique or even unknown to the market, satisfied the desire for individuality. Subsequently, it took off in the West.

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Trade Group

DECEMBER 7, 2021

How does attending a tradeshow market your product? Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. Discover new marketing tactics. Perhaps solid investors are already backing you.

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Trade Show Booth Companies - Trade Group

DECEMBER 8, 2021

Here’s a reminder about the four steps to marketing successfully at tradeshows. Whether they are in the form of customers, investors, or like-minded professionals in your industry doesn’t matter. 100 Gift Card) Make a vlog previewing marketing collateral such as pins, pop sockets, etc. But don’t worry, champ.

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Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. Calculating ROI has always been a pain point for marketers. It’s a fair question.

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