Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

NOVEMBER 30, 2023

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay is the VP of communications and public affairs for sustainability at Foodpanda for the APAC region.

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Trade Show Booth Companies - Trade Group

JUNE 26, 2023

For many retail environments, the heart of the store is used to promote the items that have proven to be most vulnerable to online shopping m– which is why retailers are doubling down on the center of stores, making them more attritive and friendly to shoppers. Once completed, a new endcap display appeared.

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Trade Group

NOVEMBER 16, 2021

As live events return, it’s time to dust the cobwebs off your marketing material and get back to the trade show circuit. It may also reveal additional helpful insights, like subtle industry trends, to help you focus your marketing efforts. AVOID not using every available opportunity to promote your presence at the show.

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Trade Show Booth Companies - Trade Group

DECEMBER 8, 2021

Here’s a reminder about the four steps to marketing successfully at tradeshows. While many tradeshow service providers would like to jump right in and talk about booth design equipped with backlighting, colorful graphics, and experiential elements, the reality is engaging with your audience begins before you ever step onto the floor.

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Trade Group

SEPTEMBER 29, 2021

A branded environment is your brand represented in a physical space intended to engage and entertain an audience. A branded environment focuses on audience engagement, ranging from eye-catching and visually arresting to hands-on experiential events. Your message is clear, direct, and engaging. What is a branded environment?

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Trade Group

SEPTEMBER 4, 2021

3: Train booth staff on key messaging and engagement strategies. You won’t win Best in Show at RSA if your team doesn’t know how to differentiate your solutions or engage with the judges (and prospects) in a meaningful way that also provides value. Check out our case studies for photos and details. 5: Step up your swag game.

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