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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships. Notably, Good Molecules also activated Britany for promotional campaigns, including an initiative hyping the brand’s Black Friday sale.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

Whether they are in the form of customers, investors, or like-minded professionals in your industry doesn’t matter. Building expectations is a big part of increasing engagement. We’ve talked elsewhere about boosting engagement which you can view here. The first thing to remember is you’re there to find leads.

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How Your Startup Can Benefit from Tradeshows

Trade Group

Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. Unless you’re advertising for the Superbowl or some other live sporting event, it isn’t easy to promote effectively through this medium.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. In each circle the character initiates conversations to keep the group engaged with the brand.

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REIMAGINING BUSINESS SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. As solutions are brought up on how to maintain engagement post-pandemic, there are bold leaders attempting to reimagine the exhibit hall.

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REIMAGINING MEETING SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. As solutions are brought up on how to maintain engagement post-pandemic, there are bold leaders attempting to reimagine the exhibit hall.