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Does Your Trade Show Program Suffer from Bad Branding? 

Trade Show Booth Companies - Trade Group

Reinforcing your image through consistent use of a logo and a company’s colors. It is your corporate culture and attitude, the quality of your products and services, and, yes, your logo and company colors. The consistent use of your logo and the company’s colors then reinforces your branding. What is bad branding?

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Five Reasons Why Pokémon Continues to Stay Relevant

Trade Show Booth Companies - Trade Group

For example, the first Pokémon versions – Green and Blue – debuted on the Game Boy without color but were updated with advancing technology, getting graphic and sound upgrades. September 2005: Game Boy Micro introduced. Multi-Channel Marketing. The Trade Group is a full-service event marketing company.

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Is This the Best Trade Event of 2021?

Trade Group

It is significant for two simple reasons: it foreshadows the coming take-over of experiential marketing and the upward trend of festivalizing events. Bitcoin 2021 is the first of its kind: a celebration of the bitcoin community through experiential marketing. The event is not only a place for business but community.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

These exact mirrors can also change the clothing color so you can see how different colors look on you. At Rebecca Minkoff, mirrors with an interactive touchscreen enable shoppers to have products sent to their dressing rooms. As trends evolve, retailers must remain ahead of the game.

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How Branded Environments Elevate Your Brand

Trade Group

It’s not just logo placement and color scheme. Tells your company’s story: Stories have power, and telling your story physically and visually is a formidable marketing tactic that creates an emotional connection with your audience. Give us a call at 800-343-2005 or? that mimic the “feel” of the brand.

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Preparing for Your New Custom Exhibit

Trade Show Booth Companies - Trade Group

The new display has needs, and now is the time to define them, such as: Overall mission Functionally Demonstration capabilities Brand identity Marketing requirements Budget boundaries. Provide your mission statement, organizational structure, logo(s), brand colors, and core values. Give us a call at 800-343-2005 or contact us here.

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THE VALUE OF S.W.A.G.

Trade Show Booth Companies - Trade Group

Your marketing collateral is refined and informative. Swag is a powerful marketing tool. However, as a trade show marketer and exhibitor, that’s the wrong mindset when considering booth giveaways. Give us a call at 800-343-2005 or contact us here. It’s the nightmare of all trade show exhibitors. What is swag?

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