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Does Your Trade Show Program Suffer from Bad Branding? 

Trade Show Booth Companies - Trade Group

Reinforcing your image through consistent use of a logo and a company’s colors. It is your corporate culture and attitude, the quality of your products and services, and, yes, your logo and company colors. The consistent use of your logo and the company’s colors then reinforces your branding. What is bad branding?

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IEEE 2022: Boost Your Trade Show Performance

Trade Show Booth Companies - Trade Group

Experiential engagement. IEEE PES T&D, experiential means that exhibitors find innovative and engaging ways to mimic real-world experiences on the show floor. Trade show exhibits need eye-catching booth graphics and engaging, colorful displays that appeal to your target audience. Demo, demo, demo.

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How Branded Environments Elevate Your Brand

Trade Group

A branded environment is your brand represented in a physical space intended to engage and entertain an audience. It’s not just logo placement and color scheme. A branded environment focuses on audience engagement, ranging from eye-catching and visually arresting to hands-on experiential events. It’s an easy answer.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

So, instead of barren walkways, aisles will become places of engagement, and shelves will transition from merely a product repository to a featured role in the promotional effort. These exact mirrors can also change the clothing color so you can see how different colors look on you.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

While many tradeshow service providers would like to jump right in and talk about booth design equipped with backlighting, colorful graphics, and experiential elements, the reality is engaging with your audience begins before you ever step onto the floor. Building expectations is a big part of increasing engagement.

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Five Reasons Why Pokémon Continues to Stay Relevant

Trade Show Booth Companies - Trade Group

For example, the first Pokémon versions – Green and Blue – debuted on the Game Boy without color but were updated with advancing technology, getting graphic and sound upgrades. September 2005: Game Boy Micro introduced. And, as mentioned earlier, this is a story people not only watch but are a part of and are engaged in.

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THE VALUE OF S.W.A.G.

Trade Show Booth Companies - Trade Group

Your booth is engaging and eye-catching. Since the reason for your giveaway is to make contact with prospective clients, you want to make sure that attendees engage with your booth staff before walking away with your swag. Give us a call at 800-343-2005 or contact us here. It’s the nightmare of all trade show exhibitors.

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