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Does Your Trade Show Program Suffer from Bad Branding? 

Trade Show Booth Companies - Trade Group

Reinforcing your image through consistent use of a logo and a company’s colors. It is your corporate culture and attitude, the quality of your products and services, and, yes, your logo and company colors. The consistent use of your logo and the company’s colors then reinforces your branding. What is bad branding?

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Sustainability and Trade Shows: Tips for Going Green

Trade Show Booth Companies - Trade Group

Plus, colors printed on polyester are much less likely to fade after repeated washings than natural fibers. For example, you could repurpose it as an in-house display and set it in a lobby or other common area in your headquarters. If going green is important to you, talk to The Trade Group about your next custom trade show display.

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IEEE 2022: Boost Your Trade Show Performance

Trade Show Booth Companies - Trade Group

Not only was the transmission structure a significant talking point, but it also worked as a beacon to draw attendees to the display (and as a helpful way finder). Trade show exhibits need eye-catching booth graphics and engaging, colorful displays that appeal to your target audience.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

Once completed, a new endcap display appeared. Designed to look like a giant shopping basket, the displays – used to promote various trending or sales products – are on wheels, so they can be easily repositioned as needed. These exact mirrors can also change the clothing color so you can see how different colors look on you.

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Preparing for Your New Custom Exhibit

Trade Show Booth Companies - Trade Group

Another possibility is replicating a recent rebranding in your display. Trade show displays are built to last, but they can’t last forever. Once you’ve decided to create a new custom trade show display, the real fun begins. Provide your mission statement, organizational structure, logo(s), brand colors, and core values.

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How Branded Environments Elevate Your Brand

Trade Group

It’s not just logo placement and color scheme. Displays your core specialties and strengths: Not only do branded environments strengthen your brand awareness, but they also reinforce what makes your company stand out in your industry. Position LED rope lights underneath displays and shelving. It’s an easy answer.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

While many tradeshow service providers would like to jump right in and talk about booth design equipped with backlighting, colorful graphics, and experiential elements, the reality is engaging with your audience begins before you ever step onto the floor. Hence, an excellent reason to make your display–and staff–stand out.