Inside Retail

SEPTEMBER 10, 2023

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles.

Expansion 278

Expansion Fashion Merchandising Strategy 278

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

MAY 16, 2024

Bond-eye currently has a presence in 31 countries through its direct-to-consumer (DTC) e-commerce business and global retail partnerships. Originally founded in 2005, Bond-eye faced an early hurdle in its first several years when it faced several big IP disputes, though Philpott noted that the brand ultimately prevailed.

Marketing 147

Marketing Fashion Boutique Flow 147

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today. CASE STUDY : Neiwai.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Inside Retail

AUGUST 26, 2021

In 2005, when e-commerce and upcycling were still in its infancy in the mainstream fashion industry, entrepreneur Sophia Amoruso shook up the landscape when she launched her cult brand Nasty Gal on eBay from her apartment in San Francisco. Back then, the brand was a pioneer in combining online retail with vintage fashion.

Fashion 130

Fashion Apparel Form Strategy 130

Trade Show Booth Companies - Trade Group

JANUARY 26, 2022

Instead of the fishbowl, create a strategy to distribute the swag. Gather consumer data and divide your crowd into criteria relevant to your industry and business. From displays to accessories, the The Grade Group is ready to tackle all of your trade show services and needs! Give us a call at 800-343-2005 or contact us here.

Gifts 52

Gifts Social Media Engagement Color 52