How the return of the Victoria’s Secret fashion show could create “brand heat”
Inside Retail
MAY 23, 2024
First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. Customers are craving reasons to engage with a brand, online and offline. Low sales, low engagement, decrease in brand loyalty, etc,” Amlani said. “Time will tell.”
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