2004 Display Line Perspective 
Retail Focus
FEBRUARY 8, 2024
The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.
VMS
DECEMBER 1, 2022
Originally based in Chicago, it was purchased by Cincinnati-based ST Publications (later renamed ST Media Group) and eventually merged with its competitor at the time – Display World – in 1938. Goods were haphazardly displayed in disorganized stacks and piles, or carelessly hung on columns and railings.
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