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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success. These ‘premium’ collections still fit the fast-fashion criteria despite the higher price point due to the brands rapidly producing a high volume of garments to bring to market.

Fashion 130
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17 Inspiring Jewellery Shop Designs

Barber Design

Differentiation is critical for retail brands and as you will see from our contrasting list here, there are plenty of different ways for jewellery stores to express themselves and their brand message, with authentic stories expressed through both their interior and customer experience design. Georg Jensen, London.