The Adoption of Pop-Up Stores by Luxury Brands
Retail Focus
FEBRUARY 8, 2024
The concept of pop-up stores has a rich and diverse history, stemming from various cultural and commercial phenomena spanning centuries. Chanel’s Coco Game Center : Chanel introduced a traveling pop-up concept known as the “Chanel Coco Game Center”, where select locations were transformed into interactive gaming arcades.
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