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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

The Merchants Record and Show Window wrote: “The soft, hazy tones and vague lines, with the faint, snow-capped Fujiyama in the distance, gave wonderful perspective to the whole setting.” In 1925, Secretary of Commerce Herbert Hoover said, “The Midas of advertising has given artists freedom and independence.”. Sherwood Anderson, John P.