Inside Retail

MAY 23, 2024

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. As part of this, the retailer went to four cities and spotlighted five artists in each city. This coincided with a decline in revenues and several major store closures.

Fashion 147

Fashion Artistic Consumer Engagement 147

Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

Social Media 130

Social Media Fashion Consumer Strategy 130

VMS

DECEMBER 1, 2022

In 1925, Secretary of Commerce Herbert Hoover said, “The Midas of advertising has given artists freedom and independence.”. Limited only by their imagination, a generation of display artists went on to create magic with this versatile new material. Sherwood Anderson, John P. Marquand and F. Scott Fitzgerald were writing ad copy.

Visual Merchandising 104

Visual Merchandising Display Advertising Merchandising 104