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Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. For example, Dove’s famous ‘Campaign for Real Beauty’ set out to feature and honour real women – not models – as far back as 2004.

Fashion 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The concept of pop-up stores has a rich and diverse history, stemming from various cultural and commercial phenomena spanning centuries. Chanel’s Coco Game Center : Chanel introduced a traveling pop-up concept known as the “Chanel Coco Game Center”, where select locations were transformed into interactive gaming arcades.

Artistic 147