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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147
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CGI, manga and fantasy: Sydney fashion label Injury launches NFT art series

Inside Retail

In 2004, Eugene Leung started the Injury label , initially releasing 10 limited-edition screen-printed tops followed by an official menswear range, which launched during Mercedes-Benz Fashion Week Australia. A multi-disciplined artist, musician, fashion visionary and digital explorer, Leung has pivoted the brand to focus on 3D fashion.

Art 162
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Why Viktoria & Woods is about creativity, inclusivity and sustainability

Inside Retail

Margie Woods launched her fashion label Viktoria & Woods in 2004 in Melbourne to offer women timeless pieces in their wardrobe, with knitwear at the heart of it. All of our V&W Australian makers are ECA [Ethical Clothing Australia] accredited and the majority have partnered with us since the brand was founded in 2004.

Fashion 130