‘Not about products’: The genius of Moncler’s global, digital runway event
Inside Retail
OCTOBER 14, 2021
Each city was portrayed through stylised graphics focusing on elements that are most known in those locations – for example, yellow taxis in New York and cherry blossoms in Tokyo. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. The virtual experience measured a reach of 2.3 million views.
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