2003 Consumer Planning Social Media 
Inside Retail
OCTOBER 14, 2021
In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution. We’re past the point of marketing to a few social media platforms.
E Delevry
DECEMBER 13, 2023
Unboxing is a growing trend which sees consumers record and publish the moment of taking new purchases from packaging. The majority of these videos are posted on Youtube, with social media platforms increasingly the home for such reveals. I love the process of unpacking something. Packaging can be theatre, it can create a story.”
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