‘Not about products’: The genius of Moncler’s global, digital runway event
Inside Retail
OCTOBER 14, 2021
Each city was portrayed through stylised graphics focusing on elements that are most known in those locations – for example, yellow taxis in New York and cherry blossoms in Tokyo. In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. The virtual experience measured a reach of 2.3
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