Remove 2003 Remove Accessories Remove Location Remove Reimagine
article thumbnail

‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

Each city was portrayed through stylised graphics focusing on elements that are most known in those locations – for example, yellow taxis in New York and cherry blossoms in Tokyo. In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today.