‘Not about products’: The genius of Moncler’s global, digital runway event
Inside Retail
OCTOBER 14, 2021
The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. Today, we must find new ways to connect and engage, becoming pioneers of new messages. In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. million views.
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