2002, Line, Shopping and Texture - Create Retail Today

Ferrari’s flagship store in Milan combines heritage and innovation

Retail Focus

SEPTEMBER 13, 2021

From the terracotta so typical of Italian architecture to the sinuous curves and lines of the cars themselves, every element of the store has been carefully thought through by the design studio to reflect the legacy of this world famous company. . I was hooked. What struck me was that it was a sport where design was the winner.

Architecture

Architecture Hobbies Display Interior

Forte Forte's first US store features golden changing rooms and balancing stones

Dezeen

MARCH 31, 2022

Two rectilinear shop windows are framed by a sage-green enamelled metal facade with the boutique's glowing logo. Inside, a bright white ceiling is lit at the edges casting light on the textured walls, which create a neutral backdrop for Vattilana's minimal but eclectic designs. The store features a sage green enamelled metal facade.

Balance

Balance Boutique Rhythm Interior

Create Retail Today

Ferrari’s flagship store in Milan combines heritage and innovation

Forte Forte's first US store features golden changing rooms and balancing stones

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