2001, Management, Perspective and Planning

How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

MAY 25, 2023

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. IR: Can you discuss Reebok’s plans for growth in the Pacific region? IR: What are the brand’s plans for the future? The opportunities are endless.

Marketing

Marketing Social Media Fashion Management

Why Nike is putting used sneakers back on the shelf

Inside Retail

APRIL 12, 2021

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. The move into resale positions Nike even more firmly as an undisputed leader in the sustainability space, according to Sydney-based retail consultant, Rosanna Iacono, who held various roles at Nike from 1992 to 2001.

Fashion

Fashion Perspective Consumer Branded Environments

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Why Nike is putting used sneakers back on the shelf

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